With four days left, this year's Toys for Tots campaign is well on its way to hitting its target of $150,000.
Chairman and firefighter Paul Penna said they've raised about $130,000 so far, which puts them on par with this date last year.
Penna said the generosity of the city has been overwhelming.
"We have children coming up with bags of change that they've been saving all year because they want other children to have gifts as well," he said Monday.
Adults who were given gifts from Toys for Tots when they were children have also come to donate to the cause and Penna said he believes the continual success of Toys for Tots comes down to humanity.
"Everybody knows how special Christmas is, especially as a child. I can't imagine going through one Christmas of my childhood without getting some kind of a nice gift," said Penna.
"That's what it comes down to. We're helping these children that live in poverty in Thunder Bay," he added.
Donations can be made to Toys for Tots at the firefighters' booth at Intercity Shopping Centre or at any TD Canada Trust branch in the city until Friday at noon.
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