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2013-01-09 at 10:44
'Big Bang Theory' star plays Negotiator's daughter in new Priceline ad
By Lynn Elber, The Associated Press
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Chris Pizzello, Associated Press
FILE - This Dec. 5, 2012 file photo shows actress Kaley Cuoco at the Raising the Bar to End Parkinsons fundraising event at Public School 310 in Culver City, Calif. Cuoco, a star of CBS' "The Big Bang Theory," will join William Shatner a new commercial for Priceline, the online travel services company.
LOS ANGELES, Calif. - William Shatner is getting a new Priceline commercial co-star: Kaley Cuoco (KWOH'-koh) of CBS' "The Big Bang Theory."
In an upcoming campaign for the online travel services company, Shatner's Negotiator reveals he has a daughter, played by Cuoco. She's been schooled since childhood in the art of — what else? — deal-making, and now is ready to join dad in pitching Priceline.
The 27-year-old Cuoco said Shatner, 81, has made Priceline "cool," but the company wanted to update its message for younger consumers.
Cuoco said she and Shatner taped two spots for the ad campaign that begins Jan. 14.
The first spot is available on YouTube starting Wednesday. The actress said there are plans for two more commercials to be shot this summer.
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