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2013-01-09 at 10:44

'Big Bang Theory' star plays Negotiator's daughter in new Priceline ad

By Lynn Elber, The Associated Press
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LOS ANGELES, Calif. - William Shatner is getting a new Priceline commercial co-star: Kaley Cuoco (KWOH'-koh) of CBS' "The Big Bang Theory."

In an upcoming campaign for the online travel services company, Shatner's Negotiator reveals he has a daughter, played by Cuoco. She's been schooled since childhood in the art of — what else? — deal-making, and now is ready to join dad in pitching Priceline.

The 27-year-old Cuoco said Shatner, 81, has made Priceline "cool," but the company wanted to update its message for younger consumers.

Cuoco said she and Shatner taped two spots for the ad campaign that begins Jan. 14.

The first spot is available on YouTube starting Wednesday. The actress said there are plans for two more commercials to be shot this summer.


 

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© The Canadian Press, 2014
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