A branding strategy that began more than a year ago has now come full circle for the town of Nipigon.
New signs and banners can now be seen all over town, highlighted by their new logo and tagline A Natural Edge. The look and design stems from more than six months of public consultation, where experts determined what sets Nipigon apart from other communities.
Nipigon Mayor Richard Harvey says the edge can be interpreted in a number of ways including the many nearby mountains and rivers, as well as the open and innovative business-minded people that give the community it's spirit.
He adds that he hopes the new signage will also help provide direction and attract highway travellers into town.
(Thunder Bay Television)