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2013-09-03 at 16:07

Nipigon rebrands, erects new signs and banners

By tbnewswatch.com
ENERGY 103 104Play Minute to Win it at 7:20 weekdays mornings with Kaile Jaggard and WIN! on your station for 80’s 90’s and Now…Energy 103 104 Click Here!

A branding strategy that began more than a year ago has now come full circle for the town of Nipigon.

New signs and banners can now be seen all over town, highlighted by their new logo and tagline A Natural Edge. The look and design stems from more than six months of public consultation, where experts determined what sets Nipigon apart from other communities.

Nipigon Mayor Richard Harvey says the edge can be interpreted in a number of ways including the many nearby mountains and rivers, as well as the open and innovative business-minded people that give the community it's spirit.

He adds that he hopes the new signage will also help provide direction and attract highway travellers into town.

 

(Thunder Bay Television)

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Tbnewswatch.com(14)

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Comments

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joey joe joe jr. shabadoo says:

"A Natural Edge" soon with the possibility of NUCLEAR WASTE to give it that extra "GLOW"!






9/3/2013 4:54:33 PM
Hockeyskates says:
Harvey lost me when he went for the Nuke Dump in our neighbourhood. I don't care what his new slogan is.



9/4/2013 10:09:27 AM
Escroft says:
Last order of business is to get VIA RAIL back into the area as soon as possible.
9/3/2013 6:12:17 PM
moi says:
Dear Nipigon,
You can erect as many signs and banners as you want, but unless you find some sort of industrial/commercial base to draw a taxbase from...that 6 months of public consultation and "expert" input might as well be flushed down the toliet.Branding stragedy and Tourism doesn't pay the bills....and neither does eco-tourism.Nice try mayor harvey.
9/3/2013 8:19:04 PM
Back-in-the-bay says:
You'd think the region's multimedia giant would find a way to include an image of the new logo they so eloquently speak of in their news story...
9/4/2013 8:00:39 AM
Arch Stanton says:
Huh???

It's still Nipigon!
9/4/2013 8:12:07 AM
thesupermotohooligan says:
Dont' forget to promote "The world's smallest Canadian Tire!!!"
9/4/2013 9:14:11 AM
kurt says:
wow , at the end up summer .. good planning . one would think that at the start of summer would have been better ...
9/4/2013 10:01:34 AM
tsb says:
I saw one of the signs the other day, it looks good! Nipigon could very well become the Grand Marais of the Lakehead.
9/4/2013 10:05:48 AM
mfile says:
I agree with what tsb says. Nipigon has a very good opportunity to become something greater in regards to tourism. They are located in a good area and this is a start in the right direction.
9/4/2013 2:52:59 PM
Wolfie says:
Nipigon isn't less than four and a half hours from four million people like Grand Marais is.
9/4/2013 9:56:22 PM
Bank says:
Nipigon is like Vegas!!
9/4/2013 1:19:16 PM
Thor Odinson says:
Nipigon: Make all the snide remarks about it that you want, it still looks better than the collective of slums lining Thunder Bay's shores.
9/4/2013 4:46:03 PM
Clartoc says:
Write all the negative comments you want, re-branding is an intelligent move in today's economy.

Go Nipigon!

Also, lets let those who produce nuclear waste deal with the liability
9/5/2013 9:08:24 AM
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