Tbnewswatch Local News
Friday July 3 2015
2:14 AM EDT
2014-03-18 at 11:17

Thunder Bay Police Service rebranding soon

Thunder Bay Police Service chief J.P. Levesque expects the force to switch to a zone policing model within the coming months.
Matt Vis, tbnewswatch.com
Thunder Bay Police Service chief J.P. Levesque expects the force to switch to a zone policing model within the coming months.
By Matt Vis, tbnewswatch.com

The local police service is about to rebrand how they patrol the city.

Thunder Bay Police Service chief J.P. Levesque says he expects the long-awaited shift to zone policing to roll out in the coming months.

This new policing model will see the city divided into five zones. Officers will be assigned to each zone in hopes they can become more familiar with the specific area they're responsible for.

“We’re hoping people will be familiar with the officers dedicated to working their area and that’s a big piece,” Levesque said after Tuesday’s police services board meeting at the Balmoral Police Station.

“When I first started on the job, that’s the way it was. You worked in the zone and got to know the business people, the people who live in their area and we’re trying to rebranding ourselves a little bit.”

The new system was expected already be in place, but the chief admits required policy reviews and officers adapting to a new 12-hour schedule led to some delays.

To help with the revamp patrol cars will be outfitted with tablets, giving officers new ways to communicate with zone supervisors.

Dictating reports while still in the cruiser will also be possible.

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hotchoc says:
I have five sandwiches to feed 20 people. Everyone got a quarter.

but the next day I had 10 sandwiches and this time everyone got a half.

Here we have X number of officers working the road assigned to whatever number of areas there are. They are changing it to five areas but with the same number of officers and the city is still the same size.

REBRANDING- how about misleading.

look at us. We are doing something.

No more people fighting crime but we will make you think we are doing something.

When will we stop just blindly accepting what this city department says and start demanding some results.
3/21/2014 11:58:42 PM
ou812 says:
hate to be the cop that gets May - Simpson area!
3/20/2014 10:54:07 PM
Winger says:
A step in the right direction with many many more required.

How about a reduction in budget?
3/19/2014 1:27:42 PM
animiki says:
This is essential. In fact, more is required to connect the police with the community, because police forces throughout the western world are increasingly viewed with cynicism, suspicion and even hostility by the citizens they're supposed to be protecting and serving. Much of this is their fault (many well-publicized incidents of bad decisions, poor policy, outright brutality and trampling of rights, and extensive cover-ups). Some of it isn't (increasingly complex demographics, proliferation of technology, "crowd-sourced" opinions often based on emotion and incomplete information).

The police really do need to get a handle on this. Otherwise, if they're perceived as an easy target for cynical and ambitious politicians, they'll start facing increasing cuts to resources--not to mention that communities will close ranks against them, treating THEM as the "enemy", as we see happening in many US cities. The results of that wouldn't be good for anyone.
3/19/2014 11:10:41 AM
Dan dan says:
The headline is very poorly worded. The police force may be re-organizing, or changing their methodologies, but "rebranding" would suggest they are changing their name, logo, colours or uniforms. In fact, this has nothing to do with "brand".
3/19/2014 10:52:07 AM
progress now says:
The term as they are using it in its modern sense is correct.

Having said that, I couldn't agree with you more. The concept is stupid (in my opinion of course).

People wanted more business in government so they hired a lot of MBA boys and business nomenclature is applied in the public sector nowadays

Its a pet peeve of mine.
3/19/2014 11:22:25 PM
get_the_chip_off_your_shoulder says:
I wonder if this story will warrant totally unrelated comments by the select few "you know whos" using the words and sayings: mistake by the lake, another white elephant, better than the event centre, better than the waterfront mistake etc.

I for sure will do my part as a member of the community to welcome the officers in my area and get to know them and share anything useful by keeping a keen eye on activities, of course without endangering myself or making things worse for the officers. There is a proper and improper way to help our city's law enforcers.
3/19/2014 9:59:12 AM
chbaker says:
I think this is a great idea...

I would like to see officers in more areas, and also at night.
3/18/2014 9:57:38 PM
CM Punk says:
Re branding is a good idea.
I mean, WWE has done it, the NHL has done it.
Its like pushing the reset button and starting over again.
Reminds me when fresh became brazz.

Although I agree with the previous post that stated they are well compensated for what they do. And lets face it, TBay is not a Chicago or Harlem by any stretch.

Equipped with tablets when the government is going hard at distracted drivers. Who is to say the police won't be using them while they are driving.
Sounds like a double standard to me.

I myself like the zone policing idea too.
As this should have been adopted a long time ago. The neighborhood policing was a good idea too when it was enacted.
3/18/2014 8:02:40 PM
Mastermind says:
Same amount of officers on the road. Same number of calls. Nothing will change. Not necessarily their fault but come on let's call this what it is.....smoke and mirrors.
3/18/2014 7:46:13 PM
timeforchange says:
Crime stats and violence continue to plague our city especially versus other cities across the country.

The budget which he was going to trim for us last year is growing again as it does every single year. I guess people forgot that article.

He is the second highest paid civic employee and we are going to be rebranded because 10 or 12 cops will be patrolling five areas of the city and it is going to be a good thing just like it was 25 or 30 years ago.

I won't apologize because I don't like it and I am not going to blindly accept whatever is said because they are cops.

I respect the job that some cops have to do sometimes because not all cops are road cops, not all calls are bad. Lots have nice soft cushy well paid jobs and some calls are pretty easy.

But don't ask me to accept this initiative as anything more than window dressing on a police service that continues to overspend and under perform. Say what you want but the budget and crime stats prove this point.
3/18/2014 7:43:22 PM
Baor says:
They don't overspend. They are pretty much on par with every service coast to coast.
They don't under perform. They have one of the highest clearance rates in the country.
They cannot prevent crime like you wish they could. IE. one man killing another in a hotel room.
I would be curious to see what ideas you have to cut the police budget, prevent crime and make Thunder Bay safer AND save the taxpayer money.
3/18/2014 9:53:33 PM
progress now says:
I'm sure this is a good thing.

You have to admit though, it does sound like an "oops".

If they are re-branding to their initial brand, it would be interesting to know the reasons for de-branding in the first place. The might be informative.

Brand, re-brand, de-brand - we are beginning to look like all-brand.
3/18/2014 5:41:40 PM
Armchair Tom Brady says:
Of course they need $3000 Panasonic tablets...
3/18/2014 5:04:47 PM
rob20 says:
And how do you expect them to communicate & obtain up-to-date crime info? Carrier pigeon?
3/19/2014 9:49:30 AM
NewAgeOutlaw says:
The Police are VERY well compensated for what they do, which is their job!! I dont feel as though thanks are necessary for this.
3/18/2014 3:45:41 PM
kaseybear says:
try having people with HIV and hepatitis spit in your face or puke on you on a daily basis and see how much you would like to be compensated for this and a thanks once in a while
3/18/2014 7:48:25 PM
NewAgeOutlaw says:
They were aware of this when they chose this job fella
3/18/2014 9:00:54 PM
TBDR says:
yes they were... they were also aware of the compensation. I suspect this is part of the reason they take the job. The compensation makes the hell they go through somewhat worth it.
3/19/2014 4:50:42 PM
Gord says:
Why does the fact that they are well paid affect saying thank you for a job well done? If a surgeon (very well paid) did a great job and saved the life of a loved one, would you not say thank you?
3/19/2014 8:36:04 AM
fastball says:
Next time you really NEED a cop...or when a cop helps you out of a jam - be sure you mention that no thanks are necessary because they get paid enough, OK?
Frankly, I'd be tempted to leave you in the ditch.
3/19/2014 8:46:50 AM
virtualrealityczech says:
Just like fashion trends... everything eventually comes around again! This is a very good thing.
3/18/2014 3:43:45 PM
NowayJose says:
They have an immense job dealing with the changing demographics of thunder bay. I do respect and understand the difficulties experienced by the force. Keep up the good work!
3/18/2014 2:17:09 PM
livewire says:
First thing POSITIVE for the TAXPAYERS
3/18/2014 1:03:40 PM
Doug Meyers says:
Well, I can already imagine some of the negative comments that will greet this. However as someone who has closely followed crime and law enforcement, I say that this chief and his team have brought and continue to bring significant improvements. Now let's do our part and support them and become actively involved in helping to further improve the situation.
3/18/2014 11:51:52 AM
p.o.ed taxpayer says:
Having worked with a zone system before I believe it is a good move and will be reflected by the way each officer becomes far more familiar with his/her area. Police often are the brunt of unfounded criticism and simply put they cannot function effectively without the support of the public.
3/18/2014 1:36:29 PM
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