Social Media Manager

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Social Media Manager with a passion for sports, entertainment and pop culture, someone who has knowledge of and experience with sports betting, and will work closely with the Director, Paid Media, Social Media & Planning and the Social Media and Paid Media team as a shared services partner to our stakeholders, partners and agencies. They will be a social media subject matter expert who strategizes, advises and executes paid and organic campaigns initiatives to support on Facebook, Instagram, X, Snapchat, Reddit, YouTube and other social platforms. They will also collaborate with the social media customer service team to answer customer questions, will keep their eyes and ears on social media through social listening and will work alongside our social media agency to support community management.

YOUR ROLE IN THE GAME

Reporting to the Director, Paid Media Effectiveness, Social & Planning, you will be empowered to:

• Act as a centralized service social media subject matter expert for the lines of business and the organization as part of the social media and paid media team.
• Develop and execute social media strategies and plans supporting organic and paid social media initiatives for OLG and PROLINE/+.
• Manage the social content calendars, ad trafficking calendars and publish posts on a regular basis, ensuring best practices are followed.
• Actively monitor social media accounts looking for opportunities to interact with communities and build relationships with consumers, customers, influencers and users, as well as track shifts in technology and consumer trends as they relate to OLG and PROLINE/+, as well as our competitors.
• Work collaboratively with internal stakeholders and external vendors and partner agencies to manage timelines, scope and quality for social media initiatives.
• Manage and mentor our agency team, fostering an environment of growth, collaboration, and excellence in execution.
• Develop processes and plans to continuously improve the effectiveness of marketing and communications efforts to meet business objectives.
• Support an effective measurement, social listening and analytics strategy, that establishes KPIs and applies consumer insights to ensure data tells an effective story for stakeholders.
• Support social paid media campaigns with the media agency ensuring optimal flight dates and media spends.
• Manage social media campaigns in producing inspiring and creative on-brand social that meets digital and business objectives.
• Support the work of the customer service social media team to answer customer questions.

This job requires some on the ground attendance at various events, both after hours and on weekends, with some travel within Ontario required. Job also requires after hours monitoring of social media in collaboration with our customer service team.

WHAT YOU NEED TO PLAY

Work Experience:
- 3-5 years related progressive experience developing social media marketing plans, strategy and execution for consumer-facing brands (paid and organic), and managing community management programs, as well as social media listening and reporting.
- Experience leading or inputting to the social media creative process from brief to execution with internal and external partners
- Experience developing support processes for complex organizations
- Experience working in a fast paced and deadline-driven environment
- Experience in budget and vendor management   

Education:
- Bachelor’s degree or College diploma in social media marketing, digital marketing, or communications

Critical Skills: Written and verbal communications skills | Regular user of social media both personally and for business | Attention to detail | Ability to work independently as well as part of a large, cross-functional team | Ability to manage competing priorities and juggle various initiatives | Strong team player that is solutions oriented |  Innovative thinking | Project & Budget Management | Agency and stakeholder management | Strong written and verbal communication skills | Strategic aptitude | Leadership skills | Ability to work under pressure and meet tight deadlines | Innovation and creativity | Sensitivity to regulatory issues | Understanding the complexities of a government organization | Lottery, gambling and sports betting knowledge would be helpful

Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust: do what's right and operate with transparency and openness
 

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario
• Flexible Work Environment: to help balance both work and life
• You Matter: family friendly work practices and hybrid work
• Freedom to Innovate: supports new and better ways to be successful
• Be your Authentic Self: environment that values diversity as a source of strength
• Learning Galore: 24-7 access to robust online learning programs 
• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario
• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.

Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by.  At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at  www.olg.ca  

We look forward to hearing from you, interested applicants please apply online by May 16, 2025.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at [email protected] if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact [email protected], 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.