Skip to content

About Us

Champions for Every Client

Since 1897, The Standard Insurance Brokers Ltd. has served our communities in Northwestern Ontario, Manitoba and Saskatchewan in all areas of insurance and select financial planning solutions including lifedisability, group and RRSPs.


The Standard Insurance


At The Standard Insurance, we pride ourselves for our long-standing commitment to act as an advocate for every single one of our clients. Our experienced insurance brokers put their connections and knowledge to work everyday, to find insurance solutions that provide the best coverage and value for individual needs.

Empowered by the communities that we live and work in, we have grown to become Northwestern Ontario’s largest, longest-standing insurance brokerage firm.
In 2012, we entered a partnership with Oldfield Kirby Esau (OKE) in Manitoba and later collaborated with them to merge our operations. The decision to unite OKE and The Standard under one name built us into a smarter, stronger, well-resourced Insurance company with a proven ability to compete against the world’s best.

Today, we have nine offices that provide the full spectrum of insurance products to residents and businesses in KenoraDrydenRed LakeSioux LookoutFlin FlonCreightonThunder BayFort Frances and Winnipeg.

Why The Standard Insurance?


A team of licensed advisors at your disposal, providing technical consultation about your personal or business insurance needs, and helping you find the insurance that is right for you.


Your proactive, responsive and highly reliable team at The Standard, are one phone call away when you need us.


From travel, auto, home and tenant insurance to business specialty sectors such as municipal liability, professional liability, and aviation insurance, we have the expertise you need.


As your insurance brokers, we will negotiate with insurance companies on your behalf to secure the most comprehensive coverage for your needs, at the best possible value and present options to you in transparent quoting.


City Above

Rooted In Our Community

Since our humble beginnings in 1897, we have operated as an integral part of our communities, investing in the places we live and work, and supporting our staff in their community involvement.

A key pillar of our success comes from being deeply ingrained in the concerns and needs of the communities in which we live and work. Participating in our communities makes us proud of who we are and what we do. It also allows us to better understand our clients’ needs, more than firms who aren’t from around here.

We truly are a part of the fabric and foundation of central Canada.



Why Choose an Insurance Broker?

Insurance brokers negotiate with insurance carriers on your behalf to secure the most comprehensive coverage for your needs, at the best possible value.

As brokers, we are not tied to any one specific insurance provider. We work with some of Canada’s top insurance carriers, so we can connect you with coverage, policies and payment plans you may not otherwise be able to access.

We’ll take the time to understand your unique circumstances and needs, negotiate on your behalf to secure the best possible plan, then present your options in a way you understand so you can make an informed decision. We want you to be informed about the insurance that is available to you, and to help you choose a plan that will give you the most complete coverage with the best possible value.

Our Vision

Passionate People. Champions for Every Client.

Our Values

Who we are, what we do, and how the future looks at The Standard.



We Support and Enrich Our Communities

We care about our communities, because we live in them. We look for opportunities to support our local partners and give back through philanthropy and volunteering. The success and future of our company depends on our communities’ well-being.

We Honour Our Word

We act with honesty and integrity. We are accountable to our word and can be trusted to deliver on promises made.

Family is Fundamental

We take care of each other, and treat everyone like family. We come together to support and encourage any team members and customers going through difficult times during life’s ups and downs. We build lasting relationships, and challenge each other to make a difference while doing what is right.

We are Committed to Personal and Professional Growth

We challenge each other to grow and be the best version of ourselves, offering support as we make our individual journeys. Our company has various programming, career development opportunities, and ongoing education to reach those goals.

We Have the Courage to Lead

We are passionate about what we do and have the confidence to make the right decisions for the betterment of our community. We are an advocate for our clients, are bold, and fight for what is right, working hard to make a difference every day.


Our People

push icon
Be the first to read breaking stories. Enable push notifications on your device. Disable anytime.
No thanks