THUNDER BAY — For the sixth straight year, the Sleeping Giant Brewing Company is helping to give back to the community.
Their annual Craft Cares campaign got underway on Jan. 3 and will see a portion of proceeds from every Sleeping Giant product sold at participating licensee locations being donated to several local charities and organizations.
“When we first came up with the idea, the thought was to have the licensees work with their staff to come up with the charity of their choice that we would then donate to,” Sleeping Giant Brewery co-owner Andrea Mulligan said.
“Sleeping Giant would not exist without Thunder Bay and our success is a direct result of our community. I think it is our responsibility to give back and we can - not only financially help organizations but also help create awareness.”
Since the Craft Cares campaign started, a total of $65,523 has been raised and donated to over 100 local charities and organizations.
“I know that I’ve learned a lot about some charities that I didn’t even know existed until we started doing this campaign,” Mulligan said.
As part of this year’s campaign, Sleeping Giant has also introduced the Craft Cares fruited hazy ale that is now available for purchase.
“We tend to stick with something a little bit more refreshing and fruity for the new year to tie in with the campaign, especially when you are coming off the holidays where we might have overindulged a little bit more,” Mulligan said.
The campaign officially concludes on Feb. 28, with a wrap-up party set for March 12 at Sleeping Giant Brewing Company, where the final total from this year’s initiative will be announced.
More information on Craft Cares can be found on Sleeping Giant’s website.
