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City doubles down on respect campaign efforts

THUNDER BAY -- The respect campaign continues to grow at city hall. Originally launched in 2012, the respect. campaign put green buttons on the lapels of city councillors and staff.
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City hall staff wear their respect. shirts Friday morning. (Jamie Smith, tbnewswatch.com)

THUNDER BAY -- The respect campaign continues to grow at city hall.

Originally launched in 2012, the respect. campaign put green buttons on the lapels of city councillors and staff.

On Friday, the city announced it was taking the campaign a step further, launching a pilot program through its city hall customer service desk complete with employees in green T-shirts and a giant decal above the desk itself.

"We're often the first point of contact. We're the first interface between members of the public and our staff when they're coming to get information about city service or information about the city itself," crime prevention councillor coordinator Lee-Ann Chevrette said.

"We want that experience to be very positive so that everybody feels very inclusive, that it's a safe space for everyone . We think that messaging is very important."

"We're going to get some feedback we're going to get their reactions and then see how people feel they're being treated when they're wearing the respect. T-shirts."

Chevrette said there was no instance that prompted the campaign to start with the city hall service desk, the city just wants to create a positive space that's as safe as possible for everyone.

The city is hoping to spread the campaign to other departments.





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