THUNDER BAY – The Kam River Fighting Walleye have entered the digital age.
The expansion Superior International Junior Hockey League franchise on Friday launched its team website, its latest step in the team's effort to reach out to fans across Ontario's northwest.
“The Dorsal Fin Entertainment Group and the Kam River Fighting Walleye are extremely excited to be launching our new destination. This will allow our fans from the #WalleyeNation to stay up to date with all things Walleye. I would like thank our director of Media and Communcations, Michael Hughes for the time he put into making this an incredible website,” said group president Derek Geddes.
“Our next order will be to launch our season ticket packages and engaging local businesses with the Fighting Walleye brand.”
Geddes promised plenty of original content will be uploaded to the site, including the work of experienced hockey writers who will provide a unique perspective on all things Walleye.
It's the latest milestone in a wild ride over the past couple of months.
"We are extremely excited to be launching our new site which will help in branding our identity. The work Michael Hughes and our web team have put in to make this happen quickly is tremendous. We have had an exciting couple of months,” aid general manager Kevin McCallum.
“We are continuing our aggressive recruiting and work to bring the best possible junior A product to Thunder Bay.”
The team also plans to include video content and contests on their new site.