THUNDER BAY -- A Thunder Bay auto dealership has found a unique new way to market itself.
Performance KIA and the Intercity Shopping Centre have a deal that gives them naming rights to a section of the mall.
The former promotions court at Intercity will now be known as KIA Court.
Owner Bruno Niederer said it's a new way to expose the KIA brand to a larger audience.
“I’m very excited, it took some time to get it done but Stacey and her team at Intercity Mall worked endlessly to make this happen,” Niederer said.
Niederer adds there will be kiosk for people to look at vehicle models and even book service repairs for their KIA.
(TBT News)
