Fifty per cent of fatal motor vehicle collisions reported in this region over the last two years have been caused by distracted driving, said OPP traffic staff Sgt. Ken Mantey.
The distracted driving law, banning the use of cell phones and other handheld devices while operating a motor vehicle came into effect in October 2009.
In the first quarter of this year, 18 per cent of collisions have been caused by distracted driving whether it is the use of cell phones, handheld devices or even fatigue, Mantey said.
"Unfortunately, people are not getting the message," he said. "It’s necessary for us to get that message out that it’s unacceptable."
The OPP plan to increase their efforts with an education and enforcement blitz from May 16 to 22, the first of four weeklong campaigns scheduled for the year.
Mantey added drivers aren’t only responsible for their own safety, but for the safety of others on the road.
"Distracted driving kills," said Sgt. Shelley Garr. "The bottom line is it is a major contributor to injury and death on Ontario’s roadways."
She added an American study, that would most likely show the same results in Canada, reported that nine out of 10 teens said they’re not driving impaired. However, nine out of 10 teens said they do use their cell phones while behind the wheel.
"We’re hoping to save lives here," she said. "These laws have been enforced since 2010. People should definitely know we’re out there."
The fine for driving while using a handheld device is $155 and so far this year, the OPP have already ticketed more than 50 people in Thunder Bay and about 90 people throughout the region.
But Mantey said the legislation is a two-way street and if a person is talking or texting while driving, there is someone on the other end of the conversation.
"If you are aware that the person you are talking to is driving, you should shut it down right there and tell them to call me or text me when you’re parked," he said.