THUNDER BAY – Organizers of the local Run for the Cure are looking to build on the success of last year’s virtual event with a colourful fundraising campaign.
Aiming to raise $30,000 in 30 days over the month of September, run co-directors Bonnie Tittaferrante and Malissa Irvine pledged at a launch event last week to dye their hair pink for run day on Oct. 3 if the target is reached.
It’s a fitting goal as the run celebrates its 30th anniversary nationally, with the local event being held for 25 of those years.
“Breast cancer patients, all of our survivors, have all gone through losing their hair during their treatments,” said Tittaferrante. “It’s one way of us trying to join the ranks and show our support.”
Proceeds from the event support breast cancer research, which has advanced the effectiveness of treatments and improved survival rates.
“It’s such a great cause because you don’t realize how many people are affected by it,” said Irvine. “Statistically, one in eight Canadian women will be diagnosed with breast cancer.”
Run for the Cure typically draws more than 500 breast cancer survivors, family, and other supporters to Fort William Stadium.
The event will be held virtually for a second time this year, with participants able to choose their own routes. However, organizers will once again set up a table outside Fort William Stadium, offering refreshments and encouragement to those who want to walk or run the original route around Chapples Park.
Last year’s virtual run raised over $40,000 in pledges and other donations, compared to pre-COVID totals of around $60,000. Organizers hope to raise a similar amount this year, and return to a live event again next year.
The public can learn more about how to register or donate at the Run for the Cure website.
