THUNDER BAY — The city's tourism promoters are still beaming over an article in Chatelaine magazine.
This spring, it published an article highlighting Thunder Bay as one of six Canadian travel destinations the magazine's editors love to visit.
Visit Thunder Bay recently posted about it on social media, stating "Thunder Bay is getting some love!"
It didn't hurt that Chatelaine editor-in-chief Maureen Halushak, who hails from the city, authored the review about Thunder Bay.
"I love spending time in my hometown...But it's also a beautiful place to visit even if you don't know a soul," she wrote.
Halushak went on to describe various local businesses including Kangas Sauna, Goods & Co. Market, St. Paul Roastery, Maltese Grocery, Tomlin restaurant, and the Courthouse Hotel, among others.
Paul Pepe, manager of tourism for the city, said his staff provided some photos to Chatelaine for the article.
"Content such as this well-presented recognition and enticing itinerary has a positive impact on our tourism reputation and helps travellers consider Thunder Bay as a destination," he said. "A publication like Chatelaine has a loyal audience who trust their content and are typically household travel decision-makers."
Pepe added that local residents who share the article are serving as ambassadors for Thunder Bay.
He said content creation is a major element of the city's overall tourism strategy, so Tourism Thunder Bay supports a number of creators, from simply allowing access to its library of images to fully hosting them and contracting them to produce stories for their specific audiences.
The main focus is outdoor adventure, the culinary scene and cultural experiences.
