THUNDER BAY -- With less than a month to go before the end of this year's campaign, the Thunder Bay United Way says it is only halfway towards meeting its fundraising target.
In September the United Way set a campaign goal of $2.6-million.
On Tuesday, they announced they've raised just shy of $1.3-million so far.
Despite the shortfall, campaign co-chair Michael Nitz said they are not worried about raising the required $1.3-million in the next couple of weeks.
One of the reasons for their optimism lies in events like a new fundraiser that was announced Tuesday.
“It’s an initiative that we’ve launched and really it’s to engage new potential members and donors,” Nitz said.
“If you haven’t donated before you can pledge a dollar a day and that works out to 365 dollars a year and that will be matched.”
Nitz added many individuals have an employee campaign, so they can instruct their employer to take that straight off their paycheck.
The United Way funds more than thirty agencies including the Regional Food Distribution Association.
The campaign will wrap up Dec. 31.
(TBT News)
