THUNDER BAY - The Thunder Bay Economic Development Commission is launching a new way to promote economic development in the city of Thunder Bay.
The CEDC is revamping the GoToThunderBay website to improve branding, marketing, and effectiveness of information delivery to local, regional, and global markets.
“Now more than ever, we recognize the need to grow our city and recruit new professionals and investors to fill job vacancies, open and buy businesses, and start families,” said Eric Zakrewski, CEO of Thunder Bay CEDC. “GoToThunderBay.ca and the new promotional video will be used to tell the world about the abundance of opportunities our city can offer newcomers.”
The technology and website platform is also being updated to align with current digital trends and remain competitive when compared to other economic development websites and organizations.
The CEDC says the new website is a crucial tool in highlighting Thunder Bay’s value proposition and positions Thunder Bay as a modern, balanced, and entrepreneurial city that is the commercial hub of Northwestern Ontario.
A marketing strategy will accompany the new website and promotional video and local businesses are encouraged to use the tools for marketing to various markets.
Visit www.gotothunderbay.ca to see the promotional video and for more information.